What’s the big deal about choosing a paper?

This question pops into our minds with feeling insignificant towards choosing a paper. For your knowledge, the selection of a paper is the crucial step followed by numerous custom printing services. The paper has been around for years since 200BC when it was first created by the Chinese inventors and got popular among us all until now.

Therefore, the selection of a printing paper is quite a stupefying task. Never heard of making a list on how to select the correct paper for high-quality printing services. For years we have all been thinking it’s the job of the printing equipment but! Nope, printing paper plays a vital part in the printing for an appealing printed object may it’s a business card, poster, or brochure.

Are you thinking of asking your printing provider about the white-colored paper? Do not! Because it is like asking the waiter for food. Do not try being smart with these sorts of questions. Instead, be a bit educated regarding paper types and materials. All-together here is few characteristics you need to consider when selecting a printing paper as per your need. Here you go with the top helpful tips and factors for choosing the right paper surface for your high-quality printing services.


Choose Your Paper Now with a Quick Guide!

Selection of paper does not include having the idea of just the color that you want to choose. It needs to be more than that, from beginning with the width, weight, color, brightness, surface, and many more things you need to keep in mind. Always be truthful with your printing provider over a set of questions they will ask about. Be ready beforehand with some of the answers for the requirements your provider for high-quality printing services might ask. Check out some of the questions you should ask yourself self-related to your printing needs.

  • What is your final printing piece? Is it a business card, letterhead, book, or a menu card?
  • How durable you want your printing product to be? Do you wish your poster, flyer, envelope, etc to stand up to weeks, months, or days?
  • Which feeling do you wish to portray from your print? Do you want it to look cheap or fancy?
  • What assets will your print showcase? Will it have heavy-text, images, or both?
  • What should the weight of the piece be? Do you want to print in bulk?

When selecting the paper for your marketing print materials, opting for the right option for printing surfaces is highly recommended. Just like the incorporation of a correct typeface. Mostly, the choice of paper can affect the result of the product and the production cost of the printing piece. To educate the readers it is a tip to know what’s in the printing menu for them? Before they choose the printing paper for their brochure, flyer, business card, etc.


Choose the Surface of the Paper

Choose the Surface of the Paper

As we all know that the feel and look come from the right kind of surface selection for your printing piece. Before the paper comes to the end consumer. It gets passed through the process of calendaring. This stage of calendaring affects the printability factor of the product. Therefore, the printing paper is pressed at the mill and passes through numerous roller stages to give that paper the best finish for the respective look the end consumer wants. However, through this procedure the paper is made glossier, smother, matte, thinner, less opaque, brighter, more ink retainable, etc. That is why one must choose the surface with patience and some knowledge of what they want to augment.


Coated Paper Vs Uncoated paper

Both papers make it quite obvious for the audience to understand what does the two mean.

1 – Coated paper

Coated paper


Starting with the coated paper, you guessed it right! It is coated with a surface sealant. Most professional high-quality printing services try to use coated paper because it is capable to stop the ink from absorbing into the printed paper. Moreover, the coating attributes cover the paper pits and give a flat and smooth surface. Scroll down for types of coated stocks:

Uncoated Paper

  • Gloss Paper – A high sheen material typically what you find as a magazine paper, the surface is smooth and gives a luxurious look. Now getting common for fancy paper bags as well.
  • Dull Paper – It is coated with a low gloss, a light-colored surface that is a combination of a texture somewhere between glossy and matte paper. Mostly, recommendable for flyers and brochures.
  • Matte Paper- coated paper with little sheen with a non-glossy look and a flat surface that is opaquer and a bit bulkier than the two surface textures.


2 – Uncoated Paper


Uncoated Paper

The uncoated paper is unlike the properties of a coated one. It does not include any sealant attributes to the printing paper. Moreover, good custom printing services explain to you the differences between the features of both paper types. Uncoated paper is rough, flat, and absorbs more ink as compared with the coated surface type. The paper ranges include the stocks in colors, weight, brightness, textures, and finishes. This sort of paper is great for newspapers, letterheads, and envelopes. Sometimes, it is also recommendable for projects that include massive text like books.

Before choosing other options for printing. Be sure you have got the option of selecting the correct surface or texture for your print design. Moreover, the print surface assists in boosting your confidence related to the expression or feeling you want to convey regarding your brand. Be sure with the options! The piece of printing you want to circulate must incorporate these few features:

  • Readability
  • Visibility
  • Durability

No matter how great the surface, design, and colors look? If your printing piece is not clear and readable. Then there is no option to choose that type for your marketing printing needs.


Time to Choose Smartly!

It is highly recommendable to consult your printing provider for high-quality printing services. The things you get printed are mostly in bulk, therefore, get reviews from others or get just one piece printed for checking how the print looks on that surface paper. If you are not ready to spend a penny! Then you have the tips and some range types of each paper type. Be smart and choose the best coated or uncoated paper type for getting high-quality printing services for your product.